Over the past few weeks, I’ve purchased a bunch of software for my new laptop. And since I’m almost 100% anti-big-box store now, I typically buy software via digital download whenever possible. Obviously, that means all of my product research, price comparison and, ultimately, transactions are conducted online. That also means that most companies I [...]
April 17, 2012
Updated: Sr. Digital Strategist Job Description
As the most visited page on this website (which isn’t really saying much), I’ve been asked by many of you to keep my Sr. Digital Strategist Job Description post up-to-date. So, I shall… for now. Updated today based on my own experiences and some input from a few others. Enjoy! Oh, and while the blog has [...]
March 14, 2012
Words We Use: Digital, Internet, Web, or Online Marketing?
Last night, I had a conversation with someone who claimed that the term “digital marketing” would never catch-on like “online marketing” did back in the dot-com boom daze. I disagreed. I reference Google’s Insight for Search quite often for very unscientific and high-level looks at various search phrases used on Google. And this time, I’m [...]
February 20, 2012
5 Things to Understand About Digital ROI
Webinars, blogs, podcasts… everyone’s talking about the emergence of digital marketing ROI. Those conversations, however, remain siloed—each digital channel working towards perfecting its own metrics. What very few people are talking about though, is digital ROI convergence—the holistic measurement of multi-channel digital marketing, including where digital and traditional direct intersect. One reason multi-channel digital marketing metrics aren’t [...]
February 10, 2012
The 2012 Superbowl Ad Fav
Not so much laugh-out-loud funny as a cool look back at a movie we all loved as teenagers.
January 8, 2012
My Digital Life is a Mess!
I’m not a new year resolutions kinda guy, but this year, I absolutely MUST organize my digital life. Yeah, this post is totally random and has nothing to do with marketing, but I’m in “thinking-out-loud” mode here, so bare with me. Last year, I started the process of sort-of “re-branding” myself with this domain and all matters [...]
December 13, 2011
Digital Discovery: 58 Things Digital Marketers Should Check First
Digital discovery (not the kind that lawyers secretly peeking into your Facebook account conduct) is one of the first steps in formulating a sound digital marketing strategy—it’s what drives individual digital marketing tactics designed to improve online lead generation and conversions by a predictable amount. In a nutshell, the digital discovery process identifies the strengths, [...]
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My Anti-Fluff Approach to Marketing Strategy
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Developing Digital Strategies with Guaranteed ROI
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The Senior-Level Digital Strategist Job Description
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2011: When Direct and Social Converge
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Why Your Company Needs a Senior-Level Social Media Strategist
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Remarketing Fail: Pretending to Know Your Target
- Updated: Sr. Digital Strategist Job Description
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Words We Use: Digital, Internet, Web, or Online Marketing?
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5 Things to Understand About Digital ROI
- The 2012 Superbowl Ad Fav
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Michael P. Turner: I definitely need some digital contingency plans. ...
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Sanjay Bhana: thanks found it useful...
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Travis: A few random but possibly relevant thoughts: - ...
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a reader from a place: I fully support this post. Google makes cool thing...
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May 8, 2012
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